Georgina Lester | |||||||||
Profile
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Fifty Words
art, writer, enthusiastic, travel, author, success, business development, sales, CRM, property, director, positive, family, personal development, freedom, network, fun, mentor, happy, marketing, ideas, love, innovative, learning, international, laughter, consultant, creative, books, change, design, entrepreneur, film, friends, growth, humour, independent, yoga, web, integrity, UK, internet, global, leadership, theatre, life, management, spiritual, reading, passionate, photography, professional
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Profile
Things are a bit chaotic at the moment - lots going on and not enough time to put it all in some semblance of order - however - if you scroll down far enough you will probably find something to do with me personally, my business activities and an indication of what I might be like as a person.
So until I find the time to whip this profile into order - please feel free to ask!Email georgina AT arts-wales.co.uk
I support:
Random Connections
I am an instinctive networker - I do not judge or control my network. I believe in serendipity and things happening by chance just when they need to happen. Sometimes the most random of routes can lead us to what we want and need much faster than if we actively sought out the solutions to our challenges and goals. This does not mean that I wander aimlessly like a rudderless ship - I am very focussed in what I do. It is about keeping the door open in readiness for others to come and join me.
And of course if more than one person helps us to achieve our goals then we will get the job done much faster.
And we must remember to laugh - it makes the journey much more enjoyable!
Love things like this too ....
About my profile picture ....
John Cassidy - wonderful Ecademy BlackStar member and excellent photographer has worked his magic and done a new profile photo for me. I am not the easiest of people to photograph (have a tendency to giggle and get distracted) but somehow he has managed to get me to sit still long enough to get a reasonable shot of me. He is superb at what he does and having had this session with him - I would definitely recommend him.
Other networks
Activity on these other sites range from active to not very active, or "waiting-in-the-wings-for-the-right-time", dormant and "haven't-got-a-clue-how-I'm-going-to-use-this-yet". You are welcome to send me a connection request if you feel so inclined but please say that you have come from Ecademy.
Arts Wales | Delicious | Friendfeed | Facebook | IMDB | Linked In | Naymz | Pledging for Change | Perfect Networker | Social Median | Stumbleupon | YouTube | Yasni | Twitter - Arts Wales
Do you have an interest in women's luxury fashion?
Coming soon - more information about our new online shop Luxury Wearable Art for women looking for unique and luxurious clothes for all occasions.
I am looking for journalists, bloggers and writers who have a passion for luxury women's fashion and who might be interested in joining our affiliate scheme. There are different levels of commission which are quite generous depending on the level of activity chosen. There will only one or two places available for the top end and mentoring will be provided to show the successful applicants how to make the most of social media marketing and internet marketing. If this could be of interest to you or if you know of someone who would be good at this then send an email to me at
The basic business stuff
Please bear with me while I work on the rest of the content - I have quite a bit more to add!
My work - introduction | New websites | Website re-development | Copywriting services | SEO and SEM | Marketing | Social media and online networking | CRM | Email marketing | Monetization | Web Reviews | PR |
Ideas and brainstorming | How to get in touch and what to expect
What do I do?
In short I help you to get your products and/or services seen by your target audience utilising numerous on and off line marketing methods. I can brainstorm with you to create new ways to generate multiple income streams harnessing the power of what you already have capitalising on your skills, knowledge and any future expansion in your product ranges. To do this effectively you will need a well designed website and a clear marketing strategy utilising the best of modern technology and a willingness to work together on well defined short, medium and long term goals.
My work can include any or all of the following:-
1. New website. From deciphering what sort of website suits the individual/business and their skills, budget and goals through to creating a web spec, site map, etc.. Small medium and large projects can be done by me and/or a recommended professional whilst the larger web projects might require me to play the role of project manager to liaise with a full team of skilled professionals.
2. Website (re-)development- from re-vamping and/or expanding a current website to building a new one from scratch. Static html or content management systems which are Web 2.0 and Web 3.0 technology friendly.
3. Copywriting services- online content creation for sales and information pages, as well as SEO content. Newsletter content for both on and off-line news bulletins. Article marketing, blogs, as well as off-line reviews and articles for magazines and newspapers.
4. SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) - Search engine and keyword phrase research. Creating and/or editing content making it search engine friendly using carefully crafted wording appropriate for the target market. From initial research to creating overall strategies, ongoing tracking and monitoring. Search Engine Marketing - from PPC to site rank improvement strategy. Link popularity including research of links and backlinks, analysis of competitors sites, etc.. Specialist search engine research and site submission.
5. Marketing - customer profiling, creating campaigns both on and off-line, designing marketing strategies, research, polls, article marketing, blogs, keyword testing, etc.. Defining goals, setting targets as well as analysing conversion rates. Affiliate marketing, business networks, brand management, direct mail, email marketing, referral strategies, and a whole plethora of tips and tricks developed over many years of being in business
6. Social media and online networking - strategies designed to make the most of our online presence utilising social and business networking sites. Online profile creation management, online branding, (subject to terms and conditions of the sites involved) RSS, social bookmarking, site trackers, etc..
7. CRM- Customer Relationship Management analysing current customer care plan and its effectiveness. Creating and implementing a system which encourages repeat business. Finding new prospects, converting them into customers and ensuring that they stay a customer for many years to come.
8. Email marketing - strategy, design of email templates, layouts and content, database management using Constant Contact, copywriting, delivery, etc.. Tracking of delivery, bounced emails, opens and forwards etc.
9. Monetizing knowledge and creating multiple
income streams - expanding product ranges, creating and re-creating products to target different market sectors, strategies for capitalizing on knowledge and experience.
10. Web reviews - usability, appropriateness and suitability for target market sector, functionality, analysis of use of modern technology, search engine rankings, optimisation analysis, effectiveness of content, potentials for customer interaction, effectiveness of newsletter marketing and communication, etc.. Can include a list of recommended improvements and suggested developments for the future.
11. PR - creation of press releases, identifying and utilising PR moments, communicating with press contacts, management of Press newsletters, liaising with journalists, creating copy for newsletters, magazines and magazine websites.
12. Ideas and brainstorming - to really fly to the realms of great success we must first have an open mind to embrace new ideas and sometimes those new ideas can come in many interesting and sometimes unexpected forms. Business ideas, marketing strategies, product development, multiple income streams, problem solving, etc..
My work - introduction | New websites | Website re-development | Copywriting services | SEO and SEM | Marketing | Social media and online networking | CRM | Email marketing | Monetization| PR |
Ideas and brainstorming | How to get in touch and what to expect
How to Get in Touch and What to Expect
If any of this is of interest to you, then please get in touch:-I work in a variety of ways dependent on the situation, what is required and what budgets are available.
There is a saying that a consultant will ask to borrow your watch to tell you the time - well I am definitely not one of those! One of the first things that I will ask is "What do you want to do and achieve in life? What are your ambitions?" If you are someone who wants to make a fast buck before retiring to a foreign clime indulging in the finer things in life then you will require a completely different approach to someone whose business is their passion, life and ultimate ambition.
I am an ideas person and love the adventure and the journey. I follow the philosophy - where there is a real passion to achieve something there is invariably a way to get there. It is just a case of looking to see what resources are readily available and how best to use them taking the shortest possible route to achieve our goals. Brainstorming and creative problem solving, regardless of the industry we work in, is food for my soul. I don't take on many projects as I have plenty of my own keeping me busy.
If you are interested to know more then you can join my newsletter mailing list by sending an email to: subscribe (AT) georgina (DASH) lester (DOT) com
Need help in finding your way around Ecademy - then ask a Buddy!! 
New Project - in Guinea Pig phase - ARTS WALES - Directory of Artists and Arts Resources for Wales and Welsh Borders
A long time in coming and I still have LOTS to do - but it is basically up and running and for a short while only I am offering free membership for a year from the launch date for people willing to be a guinea pig for a little while and help me build up my list of FAQ's, How Tos and test out the various bits of software on the site. So if you have an interest in the arts, are an artist or arts professional - sign up now - it will not be long before I will be charging for membership.
Not just for the Welsh
Anyone welcome - it is about creating a community of inspired and creative people who have a connection with Wales or even just aspire to visit us.
It's Holistic
It is not just about art. The site has been designed to tackle the issues that all artists deal with in running an arts business and leading a happy life. So if you have articles promoting what you do in health and healing, finance, lifestyle, family matters, etc then you are welcome too.
Writers and Service Providers Wanted.
If you provide a service for Artists - then please tell us about it. From accounting to hospitality, photography to copy writing, exhibition services to printing. Please write your articles and send them to me. I am more than happy to promote what you do - as long as it is good!
My other activities ......
PR and Marketing consultant for small businesses and individuals - generally in fashion and the arts but also a variety of other small and medium sized enterprises. One off projects or longer term mentoring type programmes depending on type of business and the aims and ambitions of the directors, management and executives.
I tend to take a holistic approach to the consultancy work, looking at the people, place, products and services first. This is closely followed by analysing aims and ambitions of those primarily involved in expanding and developing the business. Customer relations, direct mail marketing, brand image, internet marketing, websites, email marketing and selling, general PR and promotional activities are just a few of the aspects studied and can be incorporated into project based consultancy programme or longer term contracts.
Chairman and Director of MONEW, Monmouthshire Enterprising Women which is a network that was set up to help local women maintain a positive work life balance. To achieve this we run courses, social events and various networking activities throughout most of the year. I am keen to set up any collaborative ventures and activities with other similar groups around the country. If you want to join monew mailing list - please send an email to
monew AT monew DOT info
Personal shopping service at Charles and Patricia Lester
For any ladies looking for beautiful clothes to wear to special occasions, I also work as a Personal Shopper within the family business Charles and Patricia Lester. Luxury fashion and textiles for the discerning and aesthetically oriented business woman. Day wear, cruise, evening outfits and beautiful bridal.
Their luxury hand painted textiles are unique and the quality of their work unrivalled. We dress the stars and icons of the film industry as well as those of us more ordinary mortals who just appreciate beautiful things. From Plus size to petite they cater for all shapes and sizes. Please contact me to join our email newsletter mailing list, of if you require more information.
Fashion, Arts and Textiles Business Development
Retail, wholesale, design and manufacturing as well as business development and expansion.
And the sad thing about being successfully busy is that I don't have as much time as I would like to add the personal stuff about me, my ambitions and what I want to do in life - but this is a start ....
Facebook is coming to get me! People keep wanting me to come and play - so..... if you fancy linking up on this other network - let me know!
Follow my other ID on Twitter - the one that is about Morris Dancing! Yes - Morris Dancing - you did read it right. Our family business was involved with some of the costumes for "Morris: A Life With Bells On" in which you will see Sir Derek Jacobi, Harriet Walter, Richard Lumsden, Greg Wise, Sophie Thompson, amongst many other great TV and film names. It is a fantastically funny film full of our eccentric Britishness - well worth a trip to the cinema. If you want to know more about the business aspects of social network marketing then read the first article I wrote about it. If you want to read a review - there is one published here on Ecademy.
I am sad to say that I have only been to these places .... I want to see it all of course!!
create your own visited country map
or check our Venice travel guide
But would love to go to .....
I have no idea why with some of the places - but something in my memory feels pleasant - so my desires could well have been inspired by a story, a picture, a film, a person - and I may not even remember who or what. At the end of the day it really does not matter - I want to see more of the world and I intend to do just that before I am too old to care.
create your own visited country map
or check our Venice travel guide
Gosh I do feel ever so Holy and well behaved but not sure how this fits in with ......
I'm a Chevrolet Corvette!
You're a classic - powerful, athletic, and competitive. You're all about winning the race and getting the job done. While you have a practical everyday side, you get wild when anyone pushes your pedal. You hate to lose, but you hardly ever do.
Take the Which Sports Car Are You? quiz.
I was a Porsche the other day - so I am obviously changeable as well - which would suggest that you are not always going to get the inner Mother Teresa either - so do you dare risk having anything to do with me??
You are The Star
Hope, expectation, Bright promises.
The Star is one of the great cards of faith, dreams realised
The Star is a card that looks to the future. It does not predict any immediate or powerful change, but it does predict hope and healing. This card suggests clarity of vision, spiritual insight. And, most importantly, that unexpected help will be coming, with water to quench your thirst, with a guiding light to the future. They might say you're a dreamer, but you're not the only one.
What Tarot Card are You?
Take the Test to Find Out.
And I like this one - makes me feel intelligent!!
You Are Incredibly Logical
Move over Spock - you're the new master of logic
You think rationally, clearly, and quickly.
A seasoned problem solver, your mind is like a computer!
I just wish that that part of my brain always worked properly!!
What Matrix Persona Are You?
You are Morpheus, from "The Matrix." You have strong faith in yourself and those around you. A true leader, you are relentless in your persuit.Take this quiz!
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Your Intrapersonal Intelligence Score: 91%
Your Intrapersonal Intelligence is Very High
You've spent a lot of time introspecting, and it's really paid off.
You are comfortable with who you are, and you have a life philosophy that you are happy to live by.
And you're always re-evaluating what you believe. Because you learn something new about yourself each day!
You Are a Natural Entrepreneur
You're creative, driven, and full of great ideas.
You could be the next Richard Branson, Warren Buffet, or Oprah.
Keep with your dreams, even if people don't understand or respect them.
Someday you'll have too much money to care what they think!
You Are An ENFP
The Inspirer
You love being around people, and you are deeply committed to your friends.
You are also unconventional, irreverent, and unimpressed by authority.
Incredibly perceptive, you can usually sense if someone has hidden motives.
You use lots of colorful language and expressions. You're quite the storyteller!
In love, you are quite the charmer. And you are definitely willing to risk your heart.
You often don't follow through with your flirting or professed feelings. You break a lot of hearts.
At work, you are driven but not a workaholic. You just always seem to enjoy what you do.
You would make an excellent entrepreneur, politician, or journalist.
How you see yourself: compassionate, unselfish, and understanding
When other people don't get you, they see you as: gushy, emotional, and unfocused
Your Life Path Number is 22
Your purpose in life is to use your power for good
Of all the life paths, yours has the most innate power.
Your power lies in your vision, and you must recruit others to help you in this vision.
You are able to be a great idealist, but you still have the practicality to get things done.
In love, you tend to be a big romantic - but you also tend to keep your distance.
You have a lot of potential, and it's sometimes hard to live up to.
Sometimes you just feel like slipping into obscurity and doing nothing.
You tend to be prone to dramatic emotions, until you step back and look at things honestly.
Your Hidden Talent
Your natural talent is interpersonal relations and dealing with people.
You communicate well and are able to bring disparate groups together.
Your calming presence helps everything go more smoothly.
People crave your praise and complements.
You Are 96% Creative
You are an incredibly creative person. For you, there are no bounds or limits to your creativity.
Your next creation could be something very great... Or at least very cool!
Your Chances of Being a Multimillionaire: 92%
It's almost certain you'll be a multimillionaire. Just keep doing what you're doing.
You are good with money, a creative thinker, and an ethical person. You might be the next Donald Trump!
Favourite Quote - one of many!
"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."
Marianne Williamson
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