Jonathan Loftus

Hello, I'm Jay which is short for Jonathan.
I run a business image development agency with my wife Ces who is the creative genius and we specialise in helping professionals to maximise their

Brand Advantage.

Let me ask you a few questions, if you are an independent professional or small business owner . . .

Have you worked hard to establish your credibility and reputation?

Do you want to exploit your great reputation?

Do you seize every opportunity to boost your advantage in the market place?

Do you maximise impressing your ideal target market?

Do you attract enough of your ideal high margin clients?

If you want to discover something that

adds real value to your business

consider this . . .

Business Image Matters!

Many of our clients have

won significant deals

as a result of our work ensuring they are taken more seriously when competing in today's tough financial climate.

So the question is, are you hungry for more profitable clients?

A high profile client would not trust or have faith in a company represented by a run of the mill business image that looks as if it has been cheaply produced any more than you would believe in the professionalism and skill of a surgeon with a tatty stained gown and filthy hands. You'd be running for the hills. If you try and compete against well known, established businesses with a generic or inappropriate image it will have the same effect.

If you would like to find out how our clients know we have helped them please check out some of the Testimonials below

"The Assessment from Creatively Minded Design was just what I needed to assess how my company's brand was being perceived by our target market. The report broke down each aspect of our brand and clearly identified both where we'd got it right and where we could make improvements and also how these improvements will affect the perception of our business. A highly valuable service, that I would recommend to any business looking to attract their target market efficiently. I look forward to engaging again with Creatively Minded Design in the near future."

Dan Stuchbury, CEO, The Stuchbury Group

"My brand logo is the end result of a very personal journey and I was intrigued to find out whether it really did portray the essence of my business. The first paragraph of the brand image assessment was so accurate that I was moved to tears; reassuringly the brand triggers cited were all that I had hoped to achieve.
The advice offered in brand image consistency was very close to what I'd dreamt of for my new site that I knew Creatively Minded Design were the right people to move me forward into a brave, new direction, based on this report. Clearly Creatively Minded Design know their stuff and deservedly hold the title of Brand Image Experts. I have absolute faith in their vision and their abilities, and will gladly be recommending their services."

Callie Carling, Holistic Feathers

"I recently set up my own company after many years as part of a corporate machine, and promptly fell into some classic branding traps. Ces has helped me to review the message's that my brand conveys, and to start to realign those with my business objectives and target markets. As a small company expenditure on branding may not seem like a priority in the current economic situation. However, as a new entrant to the market it is vital to me that potential clients see my literature and web site are encouraged to contact me to see just what I can offer them. Ces and the team at Creatively Minded are helping me to achieve just that, and I will be back to ask them to help me develop my brand further over the forthcoming year."

Geoff Wilkinson, Wilkinson Construction Ltd

"Many thanks for the prompt response to my request. I would firstly like to say that your own strap line "something refreshingly different" is definitely affirmed by your assessment. Your comments have been open, truthful and constructive and without a hidden agenda. In terms of your comments on our logo and brand colours I'm very pleased that you have confirmed the colours have such positive brand triggers. Our brand logo is something that has evolved, it is on its second iteration - and I'd be pleased to use your creative services when the time comes for a review. Your review of our website was also very helpful, and you highlighted a change needed to enhance the home page. I would certainly recommend any of my contacts to get in touch, in fact I already have."

Martine Cherry, Dream Spain

"Just with the makeover of the cartoon alone it has made a big difference in recognition and the whole business is being taken a lot more seriously. Its as if now they 'get it'.
I now understand the difference between a logo and a brand. The whole process has really helped me to understand my business better and the image I want to portray. If you are serious about your business success then at the very least do a Brand Makeover. It's so affordable."

Richard White, The Accidental Salesman

"Before speaking with Creatively Minded I thought that the easiest thing for me to have done when considering branding and marketing this new service would have been to create the concept myself or impose my ideas of what the identity 'should' be and work with someone creative to polish it up. I'm delighted that I didn't! I engaged fully with the whole creative process led very well by Jay and excellently executed by Ces. What emerged was more than I expected. I learned a lot about the creative process and about what I wanted the business to represent. I also got a much better end result than I would have achieved without them."

Richard Maybury, TIP - The Independent Professional

"I can highly recommend Creatively Minded Design's brand assessment - a thorough report full of action points - what are you waiting for?"

Morag Brand - Done In A Day

"Girls Night In Harvey Nichols and Debenhams Liverpool:
We have been really pleased with the logo, flyer and ticket designs that Creatively Minded have done for the Girls Night In events in 2008 / 2009. The image they have created is very stylish and feminine which is just what we wanted. It has mean that the promotion of these fabulous events has resulted in the tickets being sold really quickly raising funds for The Roy Castle Lung Cancer Foundation.
Alan Hansen annual golf classic at Hillside:
The Golf Classic is a really great annual event hosted by Alan Hansen at Hillside in support of The Roy Castle Lung Cancer Foundation. It has been growing from strength to strength each year. Creatively Minded have created flyers and other material for the event in 2008 and 2009. The eye catching designs help the flyers to stand out and generate a good response from those we distribute them to. Which has helped us reach new supporters through the design and marketing of the literature."

Helen Raghu - The Roy Castle Lung Cancer Foundation

"I approached Creatively Minded to set up my Corporate Branding for two reasons - they had been highly recommended to me and I was keen to support another local business. I was very impressed with Jay's approach to the remit of my branding and he and his wife Ces came up with a design for my logo and slogan that I was very pleased with. They seemed to grasp the concept behind my business and took on board the values that I have which resulted in them producing a crisp design that incorporated an eye catching slogan "A to B Stress Free" and "B Stress Free" which a lot of people have commented on as being something they can really relate to! I think that Creatively Minded really cares about what the customer wants and that is quite rare in today's business world and the best part is that they also are very competitive which is really important not only to businesses starting off but to any business who appreciates value for money".

Janet Lees - Precise Projects

"Creative, quick, genuine, understanding, caring, professional. Jay and Ces are a team you want to get to know - both on a business and professional level. They will open your eyes to possibilities of creativeness for your business you wouldn't even imagine. The pleasure is on my end to have them be the catapult for the genius of establishing my business brand/identity."

Abbey Landis - Building Lucrative Connections

"Jay and his wife Ces have been so helpful to me with my start up Community Interest Company. Jay's patience is definitely a great virtue of his. I can sincerely recommend anybody to connect and use their services. But not only that... I believe they are truly great friends to have. I'm looking forward to a great future as Jay and Ces's friend and business associate."

Karen Maskall - Pledging for Change

"I approached Ces and Jay with a basic idea of what I wanted for my branding, it had to appeal to all ages, be exciting and say what it is we do in a visual manner. Within a very short time scale I had my finished product a Vibrant and Fun Logo and I couldn't be happier with it. Ces goes out of her way to "understand" your needs and I felt that she put her own heart into our project and I wouldn't hesitate to use her brilliant "Creatively Minded" Service in the future".

Debbie Byrne - SingAbility

View Case Studies here.

Personal

I was born and raised in Holland a village called H.I.Ambacht which is not far from Rotterdam.
I have lived in Glasgow, the Wirral, Poole Dorset and St.Ives Cornwall before moving back here to the Wirral.


I met my beautiful creative wife Ces and got married in 2002. We now have 3 wonderful boys Matthew (10) Cali (5) and Xandaar (3).

We also have 4 boys in heaven Brendan, Corban, Azure and Aarlonzo.



My favourite places are :- Sandbanks Beach & New Forest in Dorset & Carbis Bay Beach in Cornwall.

Music wise :I play Hard Dance on my decks which my kids love jumping around to waving glow sticks in the air!
Ces and I used to go to Big Gatecrasher all night events (all dressed up in neon clothes Ces would design and make and with neon face paint & crazy hair!!)
I like lots of different styles of music though and listen to the likes of EMINEM, Black Eyed Peas, Fergie, Lionel Richie, Akon and what I listen to most of all is Upbeat Worship cd's such as Hillsong and Matt Redman. I also have tickets to see Lily Allen in December my wife and I are really looking forward to that!

Comedians :- My all time favorite is the Big Yin Billy Connelly, the dry humour of Jack Dee, the unforgettable Eddi Izzard( who I'm going to see live in Liverpool on the 31st of October and again with my wife) and I like watching Live at the Apollo.

Books :- My favorite author is Stephen King and I read business development books, if you have any suggestions drop me a line, and being a Christian I read the Bible

Films :- I love going to the cinema and watching dvd's.
Loved . . . Matrix trilogy, Blade Trilogy, Oceans 11, 12 & 13, Transformers, Batman Dark Knight, Pirates Of The Caribbean 1, 2 & 3, Collateral, Evan Almighty, Spiderman 1,2 & 3, Taken, The Fast and Furious 1,2 & 3, XXX, Mr & Mrs Smith, Welcome to The Jungle, Iron Man, Wanted, The Transporter 1,2 & 3, Meet The Parents/Fockers, Shanghai Noon & Nights, Drillbit Taylor, 21, Toy Story, Monsters Inc.,Cars, WALL-E, Kung Fu Panda plus the latest Star Trek film.
Also, it's not a film but I'm a really big fan of "LOST" !!! (and Heroes but it's not as good as LOST!)
If you love films as much as I do drop a line and we can compare notes.

My favourite Inspiring and emotive quotes are :-

Jesus said You will have suffering in the world, be courageous for I have conquered the world.

Sometimes you have just got to let go . . . and let God.

For from Him and Through Him and To Him are all things.

Serenity Prayer - God, grant me the serenity to accept the things I cannot change,
courage to change the things I can and wisdom to know the difference.

and Jesus' commandment "Love One Another As I Have Loved You"

Please leave me a message and I will reply as soon as I can although please don't just select contact request as I don't see the point in the numbers game and random contact requests with no personal message.

You can also contact me by skype at creativelyminded, via twitter at @JayLoftus, by email at addresses.hidden.for@non.subscribersibersibersibersibersibers and by phone on either 0151 652 9858 or 07857 750 927.

If you have any Business Image questions I'll be happy to offer my advice.

Thanks for taking the time to read my profile and I hope to hear from you. God Bless!