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Articles : Easy Online Business Advertising - Quick Guide

by Tia Wood on 7-Apr-05 10:43pm

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There are many ways to advertise your business online. There are low cost and even free solutions available.

Banner Ads
Banner ads can serve as a low cost solution to online advertising. Some sites are cheap, some are expensive. It depends on where you go. The most standard banner size is 468x60.

Link/Banner Exchange
Determine who your target audience is. Your target audience is decided on what type of products you sell and to what area you are selling them to. Find similar but non-competing business or personal sites that might participate in a link or banner exchange.

Free For All Links
My advice is to stay clear of free for all link farms. Free for All farms are "directories" that accept anyone, sometimes instantly. You are moved to the top of the list but when someone else adds their submission, you then are bumped down a spot. This continues until eventually you are deleted off the directory. The downside to Free for Alls is that your links will only be seen for a limited about of time. Also, you can expect to receive spam from FFA sites.

Business Directory
There are plenty of business directory sites that you can add your business too. Most accept free submissions. Some may even have a features to target your specific city or service category.

Search Engines
Search engines are a great source of free advertising. That is if you tweak your meta tags and content correctly.

Yellow Pages
Yellow page directories also help sort your business out by city and business type. Typically it will cost money to be added to online yellow pages.

Some of the most popular yellow pages are:

SuperPages.com by Verizon
SwitchBoard.com
Yahoo Yellow Pages

Questions?
If you have any questions regarding anything discussed here, feel free to contact me. This is just a quick guide. A more indepth article is on its way smile

Tia Scott - Client Centers, LLC
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Easy Online Business Advertising - Quick Guide

Likes (0) by Tia Wood on 11-Apr-05 2:42am
"What is your assessment of "pay per click" options?"

Pay Per Clicks are kind of tricky. If the correct research and study isn't put into play, you can quickly lose your money. Especially keyword bids.

"Are there options that users have which minimize their risk of the "abusive clicker."

Unfortunately, there isn't much protection against an abusive clicker. If you do choose to go with the Pay Per Click option, make sure it's with a company or website you trust.

A couple of Pay Per Click programs that I know of offhand are:

Google Adwords: https://adwords.google.com/
Overture: http://www.content.overture.com/


Tia Scott - Client Centers, LLC
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Easy Online Business Advertising - Quick Guide

Likes (0) by Tia Wood on 11-Apr-05 6:33am
Coleen,

Are these primary reasons that you emphasized the importance of choosing a reputable company?

Indeedly so...... You'll be surprised how easy it is to set up a pay per click website on your own to sell its features to others. Not that I doubt the merit of unknown sites, however, make sure the website proves itself with evidence first and not just talk smile


Tia Scott - Client Centers, LLC
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